Site for international leader in metal industry and power engineering as a way to send a message on the business philosophy
En+ Group is a major manufacturer of aluminum outside China and the largest independent hydro power generating company in the world. Its philosophy is based on a stable development. We have developed a site which can tell in understandable terms about the extensive work of En+ holding and emphasize its status.
The main task of En+ Group is an image. It was necessary to efficiently highlight the company's spot in the market, show the business complementarity, draw attention to environmental initiatives and stable development and reach the target audience, namely investors, the government, clients and mass media.
En+ Group unites two economy sectors: metal industry and power engineering.
En+ Group unites two economy sectors: metal industry and power engineering. It is shown on the site with color coding: green for metal industry and orange for power engineering. The color makes it easier for the user to understand what the information is about.
A worldwide presence. Resilient business with unique asset base and attractive growth prospects.
15.1 GW Installed capacity
combined heat and power plants
5.2 MW installed capacity
En+ leaves the world's smallest carbon footprint and strictly follows the principles of sustainable development.
The section on sustainable development allows you to add new pages and add information in the slider.
En+ discloses the maximum information in figures and facts to demonstrate the investment attractiveness of the business.
A large number of factoids distributed throughout the site are updated through a single center in the administrative panel.
All information for journalists can be found in the Media section.
The site now corresponds to the status of the major holding and the market leader. The figures and data are presented clearly and in style thanks to typography and interactivity. A large amount of information has a flexible distribution on the site; it is easily controlled with the administrative panel.
The quality of elaboration of the tender application confirms the fact that the site concept almost did not change during implementation (which is rare in such projects). The professionalism, quality and responsiveness of Uplab team were at the highest level. The workflow, the use of communication tools and the expertise were far better with Uplab.
As a rule, satisfaction with the final product was incomparably higher both with PR management and the top management and outside stakeholders.
Aleksandr Kuznetsov, Kseniia Petrova