FESCO

2020

FESCO: HOW WE MADE USABLE SERVICE INTERFACE FOR A LOGISTIC COMPANY SITE

CLIENT

FESCO is the largest private transport and logistics company in Russia.

TOP 3

Of the major rail transportation carriers in the country

Train vehicle units

8 000

Containers

43 000

COMPETENCES

UI/UX

Concept art

Frontend-development

Backend-development

SEO

01

Task

02

Create № 1 site in the industry.

03

Shorten the user's path to the desired action.

01

Develop the structure of the company's online services, which would be easy to understand for all the TA members.

02.1

Solution

Idea

WE DIVIDED THE SITE INTO TWO PARTS FOR VARIOUS USER GROUPS:

01

Service part

Corporate part

02

02.2

The primary entry point of the site. It includes all the company's services with client support channels and contact information.

Service part

02.3

Grid

1440 px

60 px

24 columns

Font

02.4

Covers

12+ unique covers

02.5

Serviсe adaptive

40

Mobile adaptive

Tablet adaptive

32

360 px

768 px

02.6

Includes the information on the company, data for the shareholders, investors and partners and the "Career" and "Press Center" pages.

Corporate part

02.7

Brand palette

Color

02.8

The key element is a multi-functional search form, which allows the user to get the cargo carriage cost and terms, to track the dispatch and to review the dedicated route schedule.

Search form

CONTAINER TRANSPORTATION

The site has 9 integrations with the company's internal services. They provide the functionality of the following services on the site: Container Transportation, Service Schedule, Tracking, Package Cargo, Route Map.

02.8

Container transportation

02.10

Service schedule

02.11

TO MAKE THE USER PATHS EASIER AND TO SHORTEN THE TIME TO THE DESIRED ACTION, WE:

Menu

01

Made the drop-down menu, from which the user can transfer to the pages of the first and the second nesting level

02

Created 12 pictures and over 80 original icons to create a positive emotional response from the site users

03

Added the side menu and anchor references on large pages with service descriptions

04

Added micro animations for the user's visual feedback

02.12

Icon

80+ icons for project

Containers

Ships

Other icons

02.13

Languages

The project is implemented in two locales, RU and EN, but the system core includes the content controls for Chinese, Korean and Japanese locales as well from the single administration interface; it is ready for scaling in an unlimited number of domains for various countries.