TO MAKE THE USER PATHS EASIER AND TO SHORTEN THE TIME TO THE DESIRED ACTION, WE:
Made the drop-down menu, from which the user can transfer to the pages of the first and the second nesting level
Created 12 pictures and over 80 original icons to create a positive emotional response from the site users
Added the side menu and anchor references on large pages with service descriptions
Added micro animations for the user's visual feedback
The project is implemented in two locales, RU and EN, but the system core includes the content controls for Chinese, Korean and Japanese locales as well from the single administration interface; it is ready for scaling in an unlimited number of domains for various countries.