FESCO

2020
FESCO: HOW WE MADE USABLE SERVICE INTERFACE FOR A LOGISTIC COMPANY SITE
CLIENT
FESCO is the largest private transport and logistics company in Russia.
TOP 3
Of the major rail transportation carriers in the country
Train vehicle units
8 000
Containers
43 000
COMPETENCES
UI/UX
Concept art
Frontend-development
Backend-development
SEO
01
Task
02
Create № 1 site in the industry.
03
Shorten the user's path to the desired action.
01
Develop the structure of the company's online services, which would be easy to understand for all the TA members.
02.1
Solution
Idea
WE DIVIDED THE SITE INTO TWO PARTS FOR VARIOUS USER GROUPS:
01
Service part
Corporate part
02
02.2
The primary entry point of the site. It includes all the company's services with client support channels and contact information.
Service part
02.3
Grid
1440 px
60 px
24 columns
Font
02.4
Covers
12+ unique covers
02.5
Serviсe adaptive
40
Mobile adaptive
Tablet adaptive
32
360 px
768 px
02.6
Includes the information on the company, data for the shareholders, investors and partners and the "Career" and "Press Center" pages.
Corporate part
02.7
Brand palette
Color
02.8
The key element is a multi-functional search form, which allows the user to get the cargo carriage cost and terms, to track the dispatch and to review the dedicated route schedule.
Search form
CONTAINER TRANSPORTATION
The site has 9 integrations with the company's internal services. They provide the functionality of the following services on the site: Container Transportation, Service Schedule, Tracking, Package Cargo, Route Map.
02.8
Container transportation
02.10
Service schedule
02.11
TO MAKE THE USER PATHS EASIER AND TO SHORTEN THE TIME TO THE DESIRED ACTION, WE:
Menu
01
Made the drop-down menu, from which the user can transfer to the pages of the first and the second nesting level
02
Created 12 pictures and over 80 original icons to create a positive emotional response from the site users
03
Added the side menu and anchor references on large pages with service descriptions
04
Added micro animations for the user's visual feedback
02.12
Icon
80+ icons for project
Containers
Ships
Other icons
02.13
Languages
The project is implemented in two locales, RU and EN, but the system core includes the content controls for Chinese, Korean and Japanese locales as well from the single administration interface; it is ready for scaling in an unlimited number of domains for various countries.
03
Result
01
Thanks to the simple and easy to understand structure of the services, the access to the services is made in a minimum number of clicks.
02
A modern design creates a positive impact on the user's emotions and involves the user in the site investigation.
03
The automated system allows easy control of the public content.
04
Team
ART DIRECTOR
Petr Mostriukov
PROJECT MANAGER
Iuliia Iakovenko
QA-ENGINEER
Anastasiia Bukreeva
UX
Aleksei Andreev
CONTENT MANAGER
Ivan Petrov
SEO SPECIALIST
Anna Petrova
DESIGNERS
Elena Ponomareva
FRONTEND
Sergei Semenov
BACKEND
Pavel Lesnikov
Ragim Gadzhiev
Liliia Saprykina
Gennadii Ivanov
Aleksandr Kuznetsov
Kseniia Petrova

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