GAZ GLOBAL

Case

gazglobal.com

GAZ Group is now actively developing its dealer network around the world. There was no web resource, which could сlearly show the possibilities of the products on the international market.

An international showcase of GAZ Group Russian automotive conglomerate.

Object

gazglobal.com

Develop a website, which will effectively represent the brand of GAZ Group and its cars on the international market. The site will unite all the dealerships on one platform.

Object

Solution TM

gazglobal.com

Small-scale and big business

Target Market

Private carriers

GAZ GLOBAL

We've designed the site for foreign customers with three language versions built-in: English, French and Spanish.

Local versions of the site are also scheduled: Bolivian, Vietnamese, Moroccan, Serbian and Filipino. Turkish version has been already implemented.

Solution menu

gazglobal.com

Navigation

ANALYTICS

We've designed the site for foreign customers with three language versions built-in: English, French and Spanish.

Thus a user can get the necessary information in one click.

The permanent menu is attached to the top of the screen on pages of families and separate models.

Solution main page

gazglobal.com

Main page

DESIGN

The first screen is promo. It represents new models of the NEXT family.

The main page directs users to the categories: Commercial Transport, Trucks, Buses and Motor Engines.

Solution main page

gazglobal.com

Main page

DESIGN

The first screen is promo. It represents new models of the NEXT family.

The main page directs users to the categories: Commercial Transport, Trucks, Buses and Motor Engines.

Solution category

gazglobal.com

Category Page

GAZELLE

Effectively represented families and models help a user to decide on the choice and quickly proceed to the page needed.

Solution TM

gazglobal.com

Navigation

ANALYTICS

We've designed the site for foreign customers with three language versions built-in: English, French and Spanish.

Family Page

To create an integrated UX all the family pages are designed according to a single concept.

General description of a product line, as well as blocks about security, safety and driving experience, represent the chosen model features for different types of customers.

Solution configure

gazglobal.com

Model page

CONFIGURE

One family automobiles have general characteristics. For the user convenience, general features are given on family pages, whereas the differences - on a particular model page.

The button «Configure» is an opportunity to modify the chosen model according to individual settings (capacity, engine, etc.).

Special Features CTA

gazglobal.com

Fast search
of an official dealer

FIND A DEALER

The most active CTA on the website is the button «Find a dealer». It is related to all inner pages for better user experience.

The function helps to find the nearest dealer office with the route on a map provided.

Special Features 3D model

gazglobal.com

Visual Content

We've represented cars, buses and trucks on the site in the most effective and visually precise way.

Especially for this project our team designed technical and brand 3D images.

Special Features GAZ Global

gazglobal.com

Site Administration

GLOBAL

The GAZ Global site is a unified platform to manage textual and visual content of all divisions.

We've foreseen the opportunity to renew the site without extra labour costs, for example, such modules as product lines sections and information about dealerships.

The number of models in a family and its modification sometimes differ in various countries. That's why page blocks can be turned off and edited according to the country.

Result

gazglobal.com

Result

AWARDS

The GAZ Group brand site for foreign market unites products of the company into a unified system. It effectively represents the company potential through high-quality illustrations and well-structured information.

Tagline

The project took first prize in the nomination "The best corporate site 2018" and second place in the nomination "The best site".

The GAZ Global site got the highest Russian award Tagline Awards.

We've developed the site according to the user script analysis of leading automotive world brands (Volvo, Scania, Ford, etc.). We've also taken into account the specifics of Internet audience on export markets.

Team

gazglobal.com

Dmitry Glumov

Team

Art Director

Elena Ponomareva
Petr Mostryukov
Andrey Tyunin

Designers

Egor Kosolapov

Project manager

Aleksandr Zolotykh

Front-end developer

Aleksander Kuznetsov
Oleg Viktorov