Газглобал
GAZ GLOBAL
01
Case
gazglobal.com
GAZ Group is now actively developing its dealer network around the world. There was no web resource, which could сlearly show the possibilities of the products on the international market.
An international showcase of GAZ Group Russian automotive conglomerate.
02
Object
gazglobal.com
Develop a website, which will effectively represent the brand of GAZ Group and its cars on the international market. The site will unite all the dealerships on one platform.
Object
03
Solution TM
gazglobal.com
Small-scale and big business
Target Market
Private carriers
GAZ GLOBAL
We've designed the site for foreign customers with three language versions built-in: English, French and Spanish.
Local versions of the site are also scheduled: Bolivian, Vietnamese, Moroccan, Serbian and Filipino. Turkish version has been already implemented.
03
Solution menu
gazglobal.com
Navigation
ANALYTICS
We've designed the site for foreign customers with three language versions built-in: English, French and Spanish.
Thus a user can get the necessary information in one click.
The permanent menu is attached to the top of the screen on pages of families and separate models.
03
Solution main page
gazglobal.com
Main page
DESIGN
The first screen is promo. It represents new models of the NEXT family.
The main page directs users to the categories: Commercial Transport, Trucks, Buses and Motor Engines.
03
Solution main page
gazglobal.com
Main page
DESIGN
The first screen is promo. It represents new models of the NEXT family.
The main page directs users to the categories: Commercial Transport, Trucks, Buses and Motor Engines.
03
Solution category
gazglobal.com
Category Page
GAZELLE
Effectively represented families and models help a user to decide on the choice and quickly proceed to the page needed.
03
Solution TM
gazglobal.com
Navigation
ANALYTICS
We've designed the site for foreign customers with three language versions built-in: English, French and Spanish.
Family Page
To create an integrated UX all the family pages are designed according to a single concept.
General description of a product line, as well as blocks about security, safety and driving experience, represent the chosen model features for different types of customers.
03
Solution configure
gazglobal.com
Model page
CONFIGURE
One family automobiles have general characteristics. For the user convenience, general features are given on family pages, whereas the differences - on a particular model page.
The button «Configure» is an opportunity to modify the chosen model according to individual settings (capacity, engine, etc.).
04
Special Features CTA
gazglobal.com
Fast search
of an official dealer
of an official dealer
FIND A DEALER
The most active CTA on the website is the button «Find a dealer». It is related to all inner pages for better user experience.
The function helps to find the nearest dealer office with the route on a map provided.
04
Special Features 3D model
gazglobal.com
Visual Content
3D
We've represented cars, buses and trucks on the site in the most effective and visually precise way.
Especially for this project our team designed technical and brand 3D images.
04
Special Features GAZ Global
gazglobal.com
Site Administration
GLOBAL
The GAZ Global site is a unified platform to manage textual and visual content of all divisions.
We've foreseen the opportunity to renew the site without extra labour costs, for example, such modules as product lines sections and information about dealerships.
The number of models in a family and its modification sometimes differ in various countries. That's why page blocks can be turned off and edited according to the country.
05
Result
gazglobal.com
Result
AWARDS
The GAZ Group brand site for foreign market unites products of the company into a unified system. It effectively represents the company potential through high-quality illustrations and well-structured information.
Tagline
The project took first prize in the nomination "The best corporate site 2018" and second place in the nomination "The best site".
The GAZ Global site got the highest Russian award Tagline Awards.
We've developed the site according to the user script analysis of leading automotive world brands (Volvo, Scania, Ford, etc.). We've also taken into account the specifics of Internet audience on export markets.
06
Team
gazglobal.com
Dmitry Glumov
Team
Art Director
Elena Ponomareva
Petr Mostryukov
Andrey Tyunin
Petr Mostryukov
Andrey Tyunin
Designers
Egor Kosolapov
Project manager
Aleksandr Zolotykh
Front-end developer
Aleksander Kuznetsov
Oleg Viktorov
Oleg Viktorov
Back-end developers
Irina Gurieva
UX Designer
Yuliya Alekseyeva
Content managers
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